Press Release!

Barry sent this out yesterday! Kind of fun to toss the book out there to the poker journalists out there and see what interest we’re able to drum up.


New book changes the way poker players improve mental game issues like tilt, motivation, confidence, and more

NEW YORK CITY, UNITED STATES, MAY 9, 2011: Mental game coach Jared Tendler announces the release of his much anticipated book, The Mental Game of Poker, designed to help serious players conquer the biggest mental game issues in poker. The Mental Game of Poker promises to revolutionize poker by giving players the best of sports psychology, and the most definitive work on Tilt ever released.

Tendler, who previously coached pro golfers on the PGA Tour and LPGA Tour, has coached over 170 professional poker players over the past three years. Plus, his training videos and articles have helped countless more eliminate tilt, increase their volume, improve their motivation, and play their A-game consistently. He’s also coached eight players to the status of SuperNova Elite, including Dusty ‘Leatherass’ Schmidt, who introduced him to poker after a chance meeting on the golf course.

Schmidt explained, “As a former professional golfer, I saw the tremendous benefit sport psychologists had on players on the PGA tour and knew they could be of equal value to poker players. Jared has been an enormous help to my game, and he helped me reach SuperNova Elite. I’m now virtually tilt-free and bring my A-game nearly every time I play. The bottom line: Jared has made me a lot of money. If you don?t think the mental game is important, just think about how much tilt or other issues have cost you over the years.”

A former professional golfer himself, Tendler has a master’s degree in Counseling Psychology and is a licensed mental health counselor. He explains that poker has desperately needed someone from the sports psychology industry to show them the way:

“The amount of variance in poker makes sport psychology very important to poker players; perhaps more so than competitors in any other game or sport. The realities of poker mean that superior players can consistently lose while playing well; and that can really mess with their mind. As a result, every mental game issue is amplified by the cruelty of running bad.”

The book focuses on four key areas where poker players have mental game leaks: tilt, fear, motivation, and confidence. Throughout the book are stories from clients of Tendler’s who have used his methods to conquer their own issues.

“Poker is tougher than ever, and over the past few years, players have begun to see how much of an edge they can gain by working on the mental side of the game. When a sport becomes as competitive as poker is now, sport psychology is usually the next area people go to create edge.”

Tendler continues: “Common advice in poker psychology has been too broad when it comes to issues like tilt; it’s seen as something unavoidable and mysterious. The tilt section alone in the Mental Game of Poker might be more comprehensive than all of the other tilt advice out there. I’ve worked hard to create a straightforward, step-by-step strategy to prevent and even eliminate tilt. Believe it or not, in this book you will learn how tilt can be a good thing.”

The Mental Game of Poker: Proven Strategies for Improving Tilt Control, Confidence, Motivation, Coping with Variance, and More is $49.95 and available exclusively at:


Jared Tendler, M.S., LMHC, was a mental game coach for golfers on the PGA and LPGA tours before becoming the leading mental game expert in poker. He now coaches some of the top players in poker and has coached more than 170 professionals from around the world. Jared’s groundbreaking methods have also helped thousands more through his training videos, articles, and forum Q&As. He is a featured coach for /, and writes monthly instructional articles for WPT Magazine and PokerPro Europe.

Jared earned a master’s degree in Counseling Psychology from Northeastern University, and became a licensed mental health counselor prior to becoming a mental game coach in 2005.

He has two popular ‘Ask Jared’ threads on TwoPlusTwo and CardsChat where poker players can post their mental game issues to him directly. They can also contact him directly at his own forum, twitter, and facebook.

To see a full list of testimonials, press excerpts, strategy articles, and blogs you can find out more at:


“This is no psychobabble; this is no man sitting on a leather couch in an ivory tower spewing transcendental waves. Tendler provides real steps and real answers for poker players involved in the day to day struggle who are too often beating themselves.” Jesse May

“Any player that hopes to have long-term success with poker needs to have this book in their library. The mental side of poker is huge, and this is a good investment in that direction. For $50 it is a steal.” Verneer, Cardrunners Coach.

“What we have here seems to be advancement on the traditional approaches to the Psychology of Poker espoused by Schoonmaker amongst others.” Rich Prew, Blondepoker.

“I have neck and face ache from sitting nodding and smiling to myself, agreeing with absolutely everything that has been printed in The Mental Game of Poker. This is quite possibly the only poker psychology book you will ever need.” Matthew Pitt, Betfair Blog.

“Jared Tendler is a pioneer of the poker mental game. No one else even compares to his fact-based, scientific approach that is backed up by years of study in modern psychology. This book is the first of its kind and should be considered mandatory reading for any poker player.” Hunter Bick, DragTheBar CEO

“I honestly believe if you are going to buy a poker book then make it this one. Unlike strategy, this book contains advice that simply isn’t out there on forums or training sites and could well be the most important book you ever read.” Matt Perry, Bluff Europe Magazine.


Contact: +447989720466 for more details or interview requests.

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